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Meet our customers - CHOPCHOP

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CHOPCHOP: smart cooking guide backed by Artificial Intelligence

Hello everyone, I’m JinA Bae – one of the founders and the CEO of CHOPCHOP.


CHOPCHOP is a smart cooking guide backed by Artificial Intelligence. Its algorithm translates how an experienced chef plans and cooks multiple dishes efficiently to give you the experience of being personally guided by a professional chef in the home kitchen.

Optimised cooking sequence

Once you choose the different dishes you want to cook in the app, CHOPCHOP will merge multiple recipes into an optimised cooking sequence and guide you through cooking a full meal, with step-by-step photos, voice-activated guidance and dynamic timers that keep track of all your pots and pans.

CHOPCHOP on screen
CHOPCHOP on screen

Cooking is all about timing

As an avid home cook, it was a personal pain point of mine to struggle with timing while cooking. And having spent 3 years with McKinsey as a consultant, I grew to appreciate "efficiency" in all aspects of life – and of course in the kitchen! Marrying the two together was the starting point for CHOPCHOP.

Pitching at Startup Weekend London

I pitched the idea at a hackathon called Startup Weekend London, met my amazing team and won the competition, which gave me the impetus and courage to start my own venture.

Needed design help to simplify the user experience

As with any other startups, we went through a period of bootstrapping. Thankfully we have amazing technical co-founders who took care of the development in-house, but we still needed design help to simplify the user experience and build the sophisticated yet beautiful product we were envisioning.

Developing the minimum viable product

I heard about the funding opportunities available through Innovate UK and searched for all the grants we could qualify for. Innovation Voucher was perfect for us to get the UX expert help we needed to develop the minimum viable product. In such an early stage of the company, we wouldn’t have been able to seek such high quality advice from an expert without Innovate UK’s help.

“Spin-Out Pitch-Off” at Digital Catapult

Moreover, we came across a great opportunity to showcase CHOPCHOP at Innovate UK’s Digital Catapult. We participated in the “Spin-Out Pitch-Off” competition – it was a wonderful event to meet other great university entrepreneurs and share the story behind CHOPCHOP. We also ended up winning the Audience Award! We are now contributors at the Digital Catapult Centre and have the privilege of working out of its beautiful workspace in King’s Cross.

JinA Bae, CEO of CHOPCHOP, accepting the Audience Award from the competition judge, Soraya Jones
JinA Bae, CEO of CHOPCHOP, accepting the Audience Award from the competition judge, Soraya Jones

Now live on App Store!

We’re now live on the App Store as of December. After the launch, we’ll continue to add more dynamic and intelligent features to the app and will also have exciting collaboration with chefs and media in the New Year.

Our ultimate vision: centre of the connected kitchen

Our ultimate vision is to be the central platform, or “brain”, for the connected kitchen, seamlessly integrating all smart cooking gadgets. Instead of having to manually activate individual devices, CHOPCHOP will track where you are in the cooking process and ping each device when you need them, so the oven pre-heats itself for your roast, and the smart temperature probe tells you when your roast is ready.

Please check out CHOPCHOP on the App Store:  We look forward to hearing about your experience!


JinA Bae (Co-founder & CEO):

Download link (iPad & iPhone on the App Store):





Photos: Dropbox Download

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