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The importance of design in innovation

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Innovation is the key driver of progress in everything, from future technology to the manufacturing sector to healthcare and all else besides. Without innovation, progress would stall and the world would grind to a halt, at least in terms of development and improvement.

One of the most frequently-overlooked yet crucially important elements of innovation is design. When it comes to both products and services alike, it is design that determines how the end-user will experience, interact with and generally respond to what it is that’s on offer. As such, design will play a role in determining what will be purchased and how much will be spent on it, what will become high-demand, what will be deemed essential and so on.

Actually getting it right with design is about so much more than brainstorming ideas. Instead, it’s a process of identifying, pinpointing, exploring and ultimately understanding the needs of the user or audience in question. Or in other words, it’s a little like working backward – the need is identified, after which the solution is designed. A design mind-set focuses on solutions rather than problems, dreaming about what could be and how to bring about beneficial outcomes.

Design for growth

This video explores exactly why it is that design is of such fundamental importance for both stability and growth in any business area. It highlights the importance of both creativity and design as elements of innovation, in order to bring about solutions that are suitable, desirable, affordable and sustainable. Bringing new products and services to market is always an intensive challenge, but by better-understanding the role design plays, chances of succeeding accelerate exponentially.


The United Kingdom manufacturing industry in particular is reliant on design to facilitate its strength and on-going success. Good design can help commercialise technology, accelerate exports to the world market, exploit the UK's strengths and grow our advanced manufacturing base. Or in other words, design is something of a linchpin that holds the manufacturing industry together at its core, while at the same time helping map out its future.

Innovate 2015

In this video, Sebastian Conran, Director of Consequential Robotics, talks about Innovate UK's newly launched design strategy at Innovate 2015. The convention once again brought together some of the most brilliantly innovative minds and forward thinkers, in order to discuss and share ideas for continuous and sustainable improvement.

Science meets design

This video features a roundup of the Science Meets Design event held on Monday, 28 October 2013. This event had leading thinkers in design and science discussing how greater collaboration can drive forward the UK economy. Science and technology are just as important elements of innovation as design – it is only when all core elements come together that innovation can reach maximum potential.

Design thinking characteristics

Design thinking – as in the design mind-set – utilises systemic reasoning, intuition, imagination and logic to create desired outcomes by exploring unexplored possibilities. The core characteristics of design thinking include the creation of sustainable solution, balancing functionality with desirability, finding simplicity in complexity and ultimately serving the people’s needs.

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  1. Comment by Judy Ann Estuya posted on

    May I know who is/are the author/s of this blog? Thank you very much. Your quick response will be very much appreciated.

    • Replies to Judy Ann Estuya>

      Comment by Innvoate Uk admin posted on

      Hi - that would be the communications team as this is a curation of a number of stories.