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More accessible warehouse management software

Posted by: , Posted on: - Categories: Funding, Support

At Synergy Logistics, we believe that to stand still is to move backwards and we never stop innovating to make our software better and develop new solutions to our customers' problems.

Warehouse management technology

Snap Fulfil, Synergy Logistics

We specialise in warehouse management technologies and solutions. Synergy was established in 1972 and currently employs around 50 people. We’re based in Loughborough but are re-locating to Willow Farm Industrial Park in Castle Donington later this year/early next.

For more than 40 years, our systems have been powering the warehousing operations of some of the world's most successful companies.

We were one of the first companies to recognise the potential of cloud technology as a platform for a best of breed warehouse management system (WMS). Our Snapfulfil WMS was created for the web in 2007 and is now used in warehouses throughout Europe and America.

Developing more accessible warehouse management solutions

Snap Fulfil, Synergy Logistics 2

The aim of our Innovate UK-funded project is to develop the next generation of our Snapfulfil WMS to deliver robotic levels of efficiency without the high levels of capital expenditure and fixed capacity associated with traditional warehouse automation technologies.

These are all well and good for the likes of Amazon but are out of reach for smaller retailers. Our new project, Choreo, levels the playing field.

Using a network of sensors to supply accurate, real-time 3D locations of both pickers/trolleys and stock in the warehouse, the next generation system will include sophisticated routing and scheduling algorithms to dynamically optimise the location and movement of people and goods within the warehouse, allowing these to be altered in real-time in line with both planned and unplanned events.

Needed support to bring our product to market quicker

The market for the product is already there and growing, so we applied for funding from Innovate UK to help us bring it to market in the shortest possible time frame.

For Synergy, Project Choreo will provide leading edge products for us to launch in the next two years and continue our industry-leading portfolio in the competitive WMS market place.

Becoming competitive in a tough market

We are a UK business facing tough, much larger US competition and are already taking market share due to the quality of our existing WMS and our unique business model.

This latest development will only strengthen our position and drive continued rapid growth in line with our plans to become a top tier global WMS provider.

Contact us

For further information, contact Snapfulfil on 0845 463 7627, e-mail or visit

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