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Why apply to the new Women in Innovation competition? Lucy Gower

Posted by: , Posted on: - Categories: Equality, Diversity and Inclusion, Funding, Support

Who are you and what do you do?

I’m Lucy Gower and I’m a trainer, coach, consultant and founder at Lucidity. I specialise in helping individuals, teams and organisations think differently to get better results. I’m author of the best selling Innovation Workout and I speak internationally on creating cultures where creativity and innovation can flourish.

The winners from the Women in Innovation competitions standing on a staircase.
Winners from the first Women in Innovation competition

What was involved in applying to Women in Innovation competition?

The Women in Innovation competition came just at the time I was thinking about how I might develop my business. Several people in my network had messaged me and said I should apply for it as it was just up my street.

I have a background in fundraising, so I’ve written a lot of applications over the years. Writing an application that met the criteria and getting my ideas across in a short period of time was straightforward. I took myself away for a few days to 100% focus on writing the application. It did take time, but I decided it was worth a go. If you don’t try you’ll never know.

Woman wearing glasses holding her finger to her head in a thinking pose.

Putting my idea down on paper together with a plan to execute it also helped me to think strategically about how I wanted to develop my business.

I didn’t receive the funding from Women in Innovation but I did receive support.

What have the benefits been?

It’s been excellent being part of a network of people who are delivering innovation. Part of the value is that we are all different and work across a wide range of sectors on very different projects. My core networks are in the not for profit sector and I think in any sector it can be easy to become insular, so hearing other peoples perspectives about my business idea and being asked challenging questions, because people did not have a in-depth understanding of me or my business was incredibly helpful.

I worked with a coach and a mentor who both helped me to think about the scalability of my business. It’s hard when you are your business and success relies on you showing up. I was keen to start to shift that business model.  A year later I’ve crowdfunded for and launched the Lucidity Network – on online and offline learning and support network to help give people confidence and courage to get better results.

Lucidity Network brand images on PC and tablet including a photo of Lucy Gower.

For me the Women in Innovation has opened my eyes to different perspectives and industries and access to a network of inspirational people. For example, I interviewed Carolyn Pearson (another Women in Innovation winner) of Maiden Voyage for my Innovation Launchpad report. It was an insightful interview and it was great to be able to showcase work from the Women in Innovation network.

Carolyn Pearson of Maiden Voyage, a Women in Innovation winner standing at the bottom of stone steps.
Carolyn Pearson of Maiden Voyage

How do you see the funding and support will help you in the future?

Having received this support, it will encourage me to seek similar support in the future. If you’ve got an existing business, or a new idea, sharing it with others is the best way to grow and develop it, especially if the others are a network of smart thinkers who are outside your own networks. Innovation doesn’t happen in a vacuum – it happens when people with different experience and perspectives get together, bounce ideas off each other support each other to go for it!

Apply to new Women in Innovation competition

UK business women can apply for one of 8 Women in Innovation Awards: £50,000 funding each and a bespoke package of mentoring, coaching and business support.

  • Competition opens: Monday 30 July 2018
  • Competition closes: Wednesday 3 October 2018 12:00pm


You can follow Lucy on Twitter: @LuciditySays 

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