It’s National Longevity Week this week (9-13 November) and it’s made me focus on a perennial problem; why are so few truly innovative products, services and business models designed to meet the needs of older people?
George MacGinnis, Challenge Director, Healthy Ageing, UK Research and Innovation
George MacGinnis leads the £98 million research and innovation programme supporting the UK Government’s Ageing Society Grand Challenge to ensure that people can enjoy at least 5 extra healthy, independent years of life by 2035, while narrowing the gap between the experience of the richest and poorest.
He has a varied background in health and care innovation including recent work on the future capacity needs for a reformed health and social care system in the Republic of Ireland, a review of the impact on the NHS of Small Business Research Initiative in Healthcare, a landscape review of the MedTech sector for the Academic Health Science Networks and leading the user group for a global industry alliance to enable a consumer-friendly market for digital wellness and health products and services through standards and accreditation.
The Healthy Ageing Challenge is now open for business and our Trailblazers competitions are now underway to deliver on the plan announced last month. This is a huge milestone – which we have only achieved thanks to the tremendous support received through our research and market engagement.
The Government has set out an ambitious mission for the Ageing Society Grand Challenge: for people to enjoy five more years of healthy, independent living by 2035 while narrowing the gap between the experience of the richest and the poorest. The challenge needs to have the ambition to make a positive impact on the lives of millions of people within the next decade.
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A blog on the work of Innovate UK. Contributors are Innovate UK staff and our wider family, partners and experts from the world of innovation.