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Innovate UK
Innovate UK
Richard Morris

Richard Morris

Richard Morris
Innovation Lead for Connected & Autonomous Vehicles

Richard joined the Automotive Team within Innovate UK in November 2017 and is currently running the Meridian 2, 3 and CAV4 competitions. Before joining Innovate UK, he was lead ADAS engineer at Horiba MIRA establishing the ADAS test capability there. His background is in automotive safety and testing.

Autonomous driving styles - the next business opportunity?

As we look forward to using autonomous cars on our roads, and having been lucky enough to experience some early prototypes, I wonder about the driving styles that Autonomous Control Systems (ACS) may have, and whether as passengers we will …