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Innovate UK
Innovate UK
Image of Shaun Beaney from Corporate Finance Faculty, ICAEW

Shaun Beaney

Corporate Finance Faculty, ICAEW

Shaun works on communications, public policy and advisory for the Corporate Finance Faculty at ICAEW, including on innovation investment, access to finance, high-growth companies and venture capital. He has devised, researched and co-authored: 'Creative Industries - Routes to Finance' (with 52 organisations); 'Boosting Finance for Engineering & Technology' (with the IET); and 'UK Television in Focus' (with PwC). He chairs Immerse UK’s Access to Finance & Investment working group.

What do potential investors really look for in business plans – and why?

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They’re fairly conservative documents. Whereas innovative technologists and entrepreneurs would wisely put plenty of creativity into their pitch decks and live presentations, the structure of business plans tends to be very consistent. That’s because it makes it easier for a …