automated PR

Building a digital product that works – a year in the life of PingGo

Posted by: Innovate UK admin, Posted on: 3 April 2017 - Categories: Business advice, innovative UK businesses

Having an idea is easy. Turning an idea into a digital product is hard. Building a digital product that works is – off the scale – hard! And ‘doesn’t work’ can mean anything, but always leads to the same outcome. …

Automating PR for small businesses

Posted by: Innovate UK admin, Posted on: 5 September 2016 - Categories: creative, digital economy, Emerging and enabling technologies, innovative UK businesses, User experience

Written by Sarah A Lee, Founder of PingGo Building a PR machine. Disrupting PR. Companies need the oxygen of publicity to grow. But hiring a PR agency is expensive, making it out of reach for most small businesses. I’ve worked …