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Innovate UK
Innovate UK

Introducing 'infocus' women in innovation applicants part III

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Infocus "women in innovation" award

1. myHappymind Who are you? I’m Laura Earnshaw and I am the founder of myHappymind.org (@EarnshawLaura). I’ve spent most of my career working in large global corporations leading Global Leadership Development, Diversity and Talent functions and teams. Fascinating as this …

Define your USP

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usp-tip-3-demonstrate-unique-benefits

The fifth in our series of ‘Essential business tips’ covers your Unique Selling Point or Proposition (USP).  When launching your business, it’s important to have a clear idea of what you stand for, what you offer your customers and what …